Gap Recruits Future & Cher For Fall Campaign f. "Everyday People" Trap Remix

 For the newest and final installment of the Gap’s “Meet Me in the Gap” fall campaign, the longstanding brand has gone the distance of bridging a wide span of musical generations by enlisting Future and Cher to be the face of the latest TV spot.

The ad is shot by veteran Director X (the visionary behind too many A-list videos to name) and finds the two unlikely collaborators Auto-Tuning up the Sly and the Family Stone classic, “Everyday People.”

Big shocker ahead but the Gap reports the two music legends had never met prior to the campaign.

Hip Hop Album Sales: Lil Uzi Vert & XXXTENTACION Keep Their Lead

Lil Uzi Vert’s Luv Is Rage 2 and XXXTENTACION’s 17 have repeated their spots in the Top 5 on the Billboard 200 for the week ending September 7.

With 73,290 total album equivalent units sold, Uzi’s official follow-up to 2015’s Luv Is Ragemixtape dips one slot from last week’s chart-topping debut, landing at #2.

Meanwhile, X’s acoustic guitar-heavy project nabs #3 with 51,275 total album equivalent units sold.

Elsewhere on the chart, Kendrick Lamar’s critically acclaimed album, DAMN., hits Week 21 on the chart and also remains in the Top 5, winding up at #4.

Khalid’s American Teen continues its success after 24 weeks on the chart, landing in the final spot of the Top 5.

Swizz Beatz Laughs Off $16M Luxury Car Lawsuit

Producer Swizz Beatz is reportedly headed to court, but the 38-year-old Bronx native doesn’t seem too worried about it.

On Friday (September 8), the beatsmith was reportedly struck with a $16.15 million lawsuit after allegedly reselling or fraudulently using luxury cars, including a $155,000 Range Rover and a Ferrari F12 worth nearly $600,000, according to the New York Post.

Swizz responded to the latest lawsuit on Sunday (September 10) in an Instagram post.

Pharrell and G-Star Raw Unveil Second Drop of G-Star Elwood X25 Collection Read More

Yesterday in New York City, G-Star Raw co-owner Pharrell introduced his latest G-Star Elwood X25 collection. Presenting the brand new garments at a star-studded event, the “Happy” artist previewed a collection of 25 unique prints on the G-Star Elwood jeans.

Introducing the collection in a unique way, Pharrell and his brand held a launch event at a vintage laundromat space that he dubbed as “The G-Star Mat.” With hip-hop having a strong presence at the event, Pharrell welcomed the likes of Desiigner, Black Thought, Dave East, Joey Bada$$, D.R.A.M., Jaden Smith and other top notch celebrities.

Chicago Rap Veteran Payroll Reportedly Killed

According to reports, veteran Chicago rapper Payroll has passed away.

Although details surrounding Payroll’s death remain scarce,  SFakehore Drive has received word that he was murdered.

Particularly known for his contributions to Chicago Hip Hop, Payroll has appeared on tracks with the likes of Triple Darkness and E.C. Illa.

E.C. Illa was one of many to offer their condolences on social media following news of Payroll’s death. In a message shared on Facebook on Tuesday (September 12), he praised Payroll and spoke on the bond they shared.

Cardi B Admits She's Feeling The Pressure To Top "Bodak Yellow"

 
As Cardi B’s media presence continues to expand, there’s a sense the Love & Hip Hop star is simply grateful to have “arrived.”

Since releasing her breakthrough hit “Bodak Yellow” in June, the Bronx native has been popping up everywhere, most recently at New York City Fashion Week.

In a new interview published by The Associated Press, the stripper-turned-rapper talked about the pressure to top “Bodak Yellow” while discussing her forthcoming album, which is expected to arrive in October.

Rick Ross Overlooks Majestic “Santorini Greece” Shoreline in New Video

Perhaps more so than any other rapper, Rick Ross evokes a sense of luxury in his rhymes. His vivid descriptions are usually enough, but in the visual for his standout Rather You Than Me cut, “Santorini Greece,” the MMG boss lets the majestic beauty of the song’s namesake do some of the work for him.

Shot in what appears to be Santorini, Greece, Rozay spends the video either roaming the city streets, getting backrubs from models on a yacht, overlooking the shoreline or rapping in a gorgeous church.

It’s a perfect backdrop for a song that juxtaposes Ross’ roots in the street and the extreme luxury he enjoys now as a platinum-selling rap superstar. Although the track features a lush instrumental, his lyrics are still very much rooted in the struggle.

Offset Stars in No Plug’s New Video for “KeyS

Offset adds yet another solid outing to his list of 2017 guest verses by pulling up in No Plug‘s new video for “Keys.”

The new visual finds Offset and No Plug, both rappers hailing from the Atlanta area, posted up in a parking lot with flossy whips serving as a backdrop. It appears the parking lot belongs to a project building complex. It’s not a flashy video, but it definitely looks like it could be the site of an impending drug deal, which is appropriate for a song called, “Keys.”

Suge Knight's Girlfriend & Business Partner Indicted After Illegal Video Sale

A check for $55,000 may ultimately cost Suge Knight’s girlfriend Toilin Kelly and Knight’s business partner Mark Blankenship their freedom.

According to a news release from the Los Angeles County District Attorney’s Office, Kelly and Blankenship were indicted on July 28 for one felony count each of conspiracy to violate a court order, conspiracy to obstruct justice, and conspiracy to commit grand theft.

Nas Celebrates His 44th Birthday With Nicki Minaj, Swizz Beatz and More Read More:

On Wednesday night (Sept. 13), Nas celebrated his 44th birthday, which is today (Sept. 14), in style. In a night in New York City that was presumably filled with liquor, loud music and good times, the rap legend turned up with the likes of Nicki Minaj and Swizz Beatz.

Swizzy uploaded a video of himself and Mr. Jones mid-celebration. In the clip, Nas and the super-producer, who’ve got at least one fire unreleased track in the vaults, dance along to the sounds of Chubb Rock’s 1991 hit, “Treat ‘Em Right,” as Swizzy pours him what looks like some champagne as the two get turnt.

“Virgo Nation as I pass off this Bday love to my big brother @Nas Happy Born Day King ! We lit it’s blessing to celebrate each other ! Shout all the other Virgos also too many greats to mention 🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽 Zone !!!” Swizz captions the video.